From Nowords, in collaboration with Noto and inspired by the insight that society is more likely to engage when faced with common challenges, and recognizing that castells are one of the most illustrative symbols of the cooperative spirit of Catalan society, we conceived and developed the monument of all donors: The first digital castell in augmented reality.

Each donation, besides saving lives, contributed to the construction of a unique monument: a structure commemorating Catalan solidarity. Throughout the Blood Donors Marathon campaign, the human tower evolved based on donations received and now stands permanently in the heart of Catalonia's main cities.